Is this the best advert on television?

It's official: I've been living under a rock this past month. Apparently this advert for Robinsons Be Natural squash is all over the TV but I've never seen it. Thank goodness then, for art editors who tip you off, and the ever-brilliant YouTube for hosting it.
What a fantastic ad! The detail in it is astonishing.
The boots designed for bird feet by the door.
The "human" clock that says "hello, hello".
The pigeon reading the news about a cat who's a criminal.
The packet of worms in the fridge.
My only quibble? Why isn't the greenfinch reading Cage & Aviary Birds? Guess you can't have everything.