Last year I attended an IPC editor's conference which had a strong focus on digital media. A panel of bloggers spoke about how they were using the internet to reach a wider audience and one of them mentioned the micro-blogging site Twitter. "I'd love to see Twitter being used on Cage & Aviary Birds," he said somewhat tongue-in-cheek.
There were lots of titters from the audience, but I didn't much appreciate the joke, mainly because we had no website at that stage, so what hope had we of joining Twitter?
Fast forward five months and while we still don't have a website, we do, at least, have a blog and that means we can start using the technology a bit better.
Yesterday we signed up to Twitter and have been "tweeting" ever since. The idea is to write text-based posts of 140 characters or less, so it's short and snappy and very easy to follow.
I'm amazed at the number of people on there that keep birds or have an interest in birds -- a whole new audience we can embrace.
Interested? You can follow us here.
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